Client: CureSearch / Co-Creator: Eduardo Balloussier / Cannes Young Lions Winner US (Film)
A Lifetime in 30-seconds or Less.
Inspired by data showing that 2 out of 3 pediatric cancer survivors develop chronic diseases due to dated, toxic chemotherapy treatments, we came up with a film for the competition. We created a universal story for these survivors through a fictional character named Amy. The 30-second film follows Amy, starting at her initial diagnosis and continuing throughout her post-treatment life.
Using effects to simulate an old photo projector, the film follows Amy’s journey, which is highlighted by life milestones such as college graduation, marriage, and childbirth.