Client: Expedia / Agency: PACIFIC The UEFA Champions League is one of the most prestigious football tournaments in the world, bringing together 32 European teams and attracting more than 180 million fans. Expedia is the official travel partner of the UEFA Champions League. In addition to promoting the brand on the field, we also capitalized on the opportunity to connect soccer lovers with some of the most beautiful places in Europe. Thus making them not only proud soccer fans but proud destination fans as well. We designed 11 unique soccer kits that represent Europe’s most iconic regions, from the Aegean Islands to Costa del Sol. Inspired by the area’s vivid colors, architecture, and landscapes, the jerseys capture the allure and power of each destination. To further promote the project we developed a website showcasing the jerseys, the design inspiration, and content about the destinations such as places to visit, where to stay and things to do. We connected with the fans on Facebook, Instagram, Pinterest and created specialized blog articles with soccer/travel influencers. Also, to capture the media’s attention, we sent out press kits containing an exclusive soccer jersey and a book with the project story.
