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Web Film 15"
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Posters & Out-of-Home
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Website
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Website Navigation
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#DonateASelfie
Client: San Diego Blood Bank / Agency: PACIFIC Only 22% of blood comes from donors aged 21-35. In order to attract Millennial donors, San Diego Blood Bank needed to reach them where they live (both online and off), and offer a message that aligns with their values and interests. #DonateASelfie was born from the idea that social media-loving Millennials would connect with a message that incorporates online life. The campaign playfully notes that the action required to take a selfie is the same for donating blood—extending your arm—so why not save lives in the process? Execution of the campaign included YouTube videos, social media ads, editorial content, media out-of-home, and public relations efforts. Campaign results: 68% of website traffic increase 200+ donations in less than a month