EXPEDIA
Super Abuelita
Almost everyone has this one thing in common: an iconic grandma. Travel is cheaper when you bundle a flight and hotel with Expedia. To bring this savings message to life, we didn’t mention deals or prices.
Instead we brought a use case to life, telling the human story of a big family headed by larger-than-life matriarch. The only they can convince their abuelita to take a break is to book a trip to a faraway resort, which is made possible by Expedia.
Agency
Expedia Global
Client
Expedia
Role
Concepting, Art Direction
Team
ACD/CW • Martha Lees
VP Creative • Luke Harris & Kevin Tenglin
ECD • Michael McCommon
CD • Bruno Barbieri & Diogo Valim
Shot by Ben Dean
Contact me.
-
✉️ niccocs@gmail.com
🌴 Los Angeles, California