EXPEDIA

Super Abuelita

Almost everyone has this one thing in common: an iconic grandma. Travel is cheaper when you bundle a flight and hotel with Expedia. To bring this savings message to life, we didn’t mention deals or prices.

Instead we brought a use case to life, telling the human story of a big family headed by larger-than-life matriarch. The only they can convince their abuelita to take a break is to book a trip to a faraway resort, which is made possible by Expedia.

Agency
Expedia Global

Client
Expedia

Role
Concepting, Art Direction

Team
ACD/CW • Martha Lees
VP Creative • Luke Harris & Kevin Tenglin
ECD • Michael McCommon
CD • Bruno Barbieri & Diogo Valim

Shot by Ben Dean

 Contact me.

  • ✉️ niccocs@gmail.com
    🌴 Los Angeles, California