The Unboxing Video 
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The Case Study 
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Website
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Webpage Navigation 
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Posters
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Experiental
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On the day of the iPhone 8 release, the street team arrived in the SoHo and Midtown neighborhoods of New York City with a challenge: Would die-hard fans eager for the new product be willing to leave the line for a free trip? 

In a matter of minutes, three people left the line and won $1,000 to spend on a trip anywhere in the world.