Travel like a Champion

The UEFA Champions League is one of the most prestigious football tournaments in the world, bringing together 32 European teams and attracting more than 180 million fans.

Expedia was the official travel partner of the UEFA Champions League. In addition to promoting the brand on the field, we also capitalized on the opportunity to connect soccer lovers with some of the most beautiful places in Europe. Thus making them not only proud soccer fans but proud destination fans as well.

We designed 11 unique soccer kits that represent Europe’s most iconic regions, from the Aegean Islands to Costa del Sol. Inspired by the area’s vivid colors, architecture, and landscapes, the jerseys capture the allure and power of each destination.